Noni fruit (Morinda citrifolia, or great morinda) comes from the Nono (in Tahiti), a shrub or small tree in the family Rubiaceae. The Noni Fruit is native to Southeast Asia but has been extensively spread by man throughout India and into the Pacific islands as far as the islands of French Polynesian, of which Tahiti is the most prominent. It can also be found in parts of the West Indies. For thousands of years, ancient Polynesians treasured and protected many of nature’s gifts in the form of trees, plants, fruits and nuts as foods and sources of health-promoting vitamins and minerals.
Noni Uses
In China, Samoa, Japan, and Tahiti, various parts of the tree (leaves, flowers, fruits, bark, roots) serve as tonics and to contain fever, to treat eye and skin problems, gum and throat problems as well as constipation, stomach pain, or respiratory difficulties. The noni fruit is taken, in Indochina especially, for asthma, lumbago, and dysentery. The green fruit, leaves and the root/rhizome have traditionally been used to treat menstrual cramps and irregularities, among other symptoms, while the root has also been used to treat urinary difficulties.
Scientific studies have investigated noni’s effect on the growth of cancerous tissue. One such study found that noni inhibited and reduced growth of the capillary vessels sprouting from human breast tumor explants and, at increased concentrations, the noni caused existing vessels to rapidly degenerate.
Another scientific study showed noni juice to have prevented formation of cancer cells in rats. It further showed to reduce the number of DNA adducts in rats induced with carcinogenic DMBA, in some cases, by up to 90%. The same study then also looked at the effective anti-oxidant properties of noni juice, (via LPO and TNB-SAR assays) comparing with the free-radical properties of vitamin C, grape seed powder (GSP), and pycnogenol (PYC) at the daily dose per serving level recommended by U.S. RDAs or manufacturers. Noni juice was shown to be more effective than all three. Their conclusion: “The results suggest that prevention of carcinogen-DNA adduct formation and the antioxidant activity of Noni may contribute to the cancer preventive effect of Morinda citrifolia.”
| 100% pure, undiluted Noni Juice. | |
| Noni Fruit only, but not leaves or roots are juiced. | |
| No rotten fruit is used. | |
| No Pesticides or Herbicides are used. |
Not all Noni Juices are the same. As the saying goes You pay for what you get. A Cheaper and poorer quality Noni juices can cut corners by using rotten Noni fruits, diluting it with water or juices, using poor processing and dealing with bacterial problems by irradiation and fumigation and using old dirty storage containers.


